Explainer Videos: Choices of Animation to Make Them More Impactful

The short visual explainer videos gained immense popularity in 2017. You could see them everywhere on TV and social media channels. Even today, explainer videos get all the attention for their content and interactive elements. Some of them focus on a problem and show a suitable solution. Lively animations, attractive visuals, and audio narrations make them more compelling. You can use these videos as part of your marketing strategy for your business, regardless of the niche, such as fashion, tech, health, food, travel, or others. These videos can be made extra appealing with different types of animations today.

For help, you can use the services of a reputable video production company San Francisco. Their creative competitiveness and fierce marketing insights can help improve brand awareness quotient. Let them know your requirements, and they will plan everything, whether you desire modern, quirky, or fun touches. They can create 2D and 3D animations depending on your brand’s nature. Here is a quick look at a few animation styles often incorporated into explainer videos that produce excellent results.

Motion graphics

These videos keep animated graphics simple. The constant movement of the elements makes this style engaging and engrossing. As a result, they work better on YouTube and other social media platforms. Regardless of the content, you cannot go wrong with this fluid animation theme. Small businesses can opt for them for cost-effectiveness. However, involving a professional video-making agency for this work is recommendable because motion graphics demand attention to detail and precise execution to depict the movement of tiny objects and their transitions from one frame to another.

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Cartoon animation

You may think it’s for kids. However, conveying profound messages through this 2D animation style can be powerful. It will give your explainer video a whimsical flair, making it memorable. Generally, businesses want to use their mascots in the animation to lend a friendly feel to their videos. When this style is combined with robust storytelling and humor, it just works like a charm. A video production company can make your explainer video with this animation style absolutely stunning with the correct choice of colors, sound effects, characters, and environmental elements. A nice background music can also be added to support the narration.

Stick figure animation

These simple stick figures look playful as they breathe life into drawings. You can use them in videos involving complex topics to engage audiences with the story. This style was heavily used earlier. Today, these animations need a touch of sophistication to create the desired effect.

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Animated infographic 

This video contains a motion graphic to impart specific knowledge or information to the target group. Animated infographics can present boring materials in an interesting manner, with many statistics, charts, and facts. They can also include subtitles for easy comprehension and broader audience reach.

Mechanical animation

These 3D animated explainer videos are often used to demonstrate a physical product that contains many complex features and requires easy visualization for comprehension. Through 3D effects, product details or the assembly process can be explained wonderfully with all the intricacies. These videos showcase the product’s mechanical configuration and its parts. Hence, they demand high-end animation techniques, which can also prove expensive.

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An experienced video production company can suggest the best solutions for your explainer videos because of its expertise and vast knowledge. You can trust it.

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