The Rise of AI-Powered Decision Making: How Artificial Intelligence is Shaping Business Strategy

AI has been discussed in society for decades, though it was first approached in pop culture as one of the reasons for the apocalypse. However, it’s 2025, and AI hasn’t yet taken over the world. What it has done is provide new and useful tools in multiple industries.

Businesses especially benefit from AI-powered decision-making. Several real-world applications help companies streamline their workflow and cater to new audiences. In the article below, we examine how it helps and check the benefits and challenges of AI in decision-making.

Real-World Applications of AI in Business

There are several real-world applications we can mention that show how AI is affecting business strategies. However, three of the industries where we see it frequently are iGaming, Marketing, and Operations.

AI in Gambling: Revolutionising the iGaming Industry

Thanks to AI, the iGaming industry has enjoyed many benefits, almost more than most other industries. After all, how else would game makers constantly adjust hundreds of odds based on real-life events?

The iGaming industry uses AI in the following ways:

• Instead of manually adjusting odds, which is inefficient, AI software does it for companies. The software monitors real-life events and other websites that can influence odds. It then determines the new odds based on metrics the operator decided on.

• Machine-learning programs detect problem gambling behaviour. Artificial intelligence will then make the use of responsible gambling tools more effective.

• Game development has become easier. Repetitive tasks are automated to help studios produce games more frequently.

• One of the iGaming areas where you can truly see the influence of AI is crypto casinos like Bety.com. AI software keeps the casino’s crypto values updated with the latest fluctuations, ensuring players can use the site while knowing they get the right value for their cryptos.

• Casinos can analyse and evaluate its player base to provide a tailored gaming experience. It helps with a casino’s gamification elements, such as giving exclusive bonuses to VIP players based on their activity.

AI in Marketing and Customer Engagement

AI is essential in marketing, as it not only helps you market more effectively but also drives customer engagement. AI is used in marketing in the following ways:

• Using these programs, you can collect data about your customers that help you determine what marketing tactics to use.

• It aids you in reaching a wider audience and evaluates what your audience is interested in. As such, tailored marketing campaigns are easier than ever.

• Another way to market and drive customer engagement is to provide a tailored experience. When customers browse, the programs keep track of their interests. If they access the website again later, they can see what they looked at. It can recommend other products and services that are linked to ones they viewed.

• CRM (Customer Relationship Manager) software helps you keep in contact with your clients. It uses AI to send you reminders to contact customers. It also saves important personal details you should remember when communicating with them.

AI in Operations and Supply Chain

One essential factor in running a business is having an effective supply chain and operations management. When humans run things, they can sometimes miss crucial information or forget about something. AI doesn’t have that problem.

• AI software can streamline your workflow and identify possible gaps in the operations. That way, you can ensure there’s no bottleneck, which allows operations to run smoothly.

• AI’s predictive abilities improve your knowledge when making important business decisions. It can organise and manage your supply chain to keep shipments, warehouse inventories, and more organised.

• Automatic reminders set in place regarding when to make and receive orders will keep the supplies running smoothly.

• AI systems can forecast what types of supplies you’ll need, which spares you the effort of running around trying to count your on-site or off-site inventory. It keeps a detailed record of the orders and deliveries, and so it’s easy to keep everything transparent.

Key Benefits of AI in Decision-Making

Now that we know how to use AI in the real world, we can examine its beneficial impact on business decisions. Just like using onboarding software will help you scale your business, AI will help you run your business more efficiently.

Improved Efficiency, Speed and Expenses

AI can collect insights and data about 1,000x faster than people can, which means you can enjoy improved efficiency and speed when using this software. With faster access to information, the speed of the decision-making process at your company can also increase by up to five times.

While labour laws implement limits on how much people can work in a day/week/month, there are no such limits on AI. These programs can run 24/7 to provide the latest information. This helps you exponentially reduce costs as AI takes over the grunt work and repetitive tasks.

Employees can focus on the creative and marketing aspects of the job, while AI automates the smaller tasks that don’t need personal attention. It also drastically increases your team’s performance.

Enhanced Data Analysis and Insights

Data is one of the most important aspects of running a business. In fact, many businesses have switched to data-driven strategies, and about 63% say they were somewhat successful, while 32% stated they were very successful.

Whether you’re using data-driven tactics or not, data remains a valuable tool, and AI will help you manage it more effectively. AI can analyse and organise data faster than a human can, providing access to accurate and relevant information when you make decisions.

It can also better recognise patterns and gain insights about a project. Humans often need to do days to weeks of research to predict how something can turn out. However, these programs can simply analyse data available in the business, online, and market to predict what’ll happen.

Challenges and Considerations

However, AI isn’t all sunshine and rainbows. While there isn’t a Skynet, Red Queen, or Ultron to take over the world as we know it, AI does have some challenges you should consider.

Ethical Concerns and Bias

Believe it or not, AI can also pick up biases. This predisposition to create biases seems to be the downfall of anyone or anything with human-like intelligence. While training artificial intelligence using a data set, it’s likely to gain biases as it goes along.

We often see this in AI’s language and accent understanding. Systems like Alexa and Siri are known for struggling to understand other languages or accents within a single language. The same type of bias can originate in AI and be used for business decisions.

The system might discriminate against marginalised groups in your data set without you even realising it. So far, there isn’t an overall regulatory landscape for artificial intelligence, which means many tools don’t have ethical regulations they must satisfy.

The Need for Human Oversight

While the above challenge is one reason human oversight is vital, there are also other reasons. AI cannot create anything from scratch. You might argue that most people can’t do that, but AI is literally an amalgamation of existing online data.

Humans are more creative, and so AI is best used as a supporting tool rather than replacing the human element. If you only use AI, your marketing tactics will all start to look the same after a while. Further, AI will always make the logical decision.

Let’s say you have a customer that’s asking for a discount. According to their profile, they don’t qualify for the discount. AI will, as such, reject their request. However, a human can see that while this customer doesn’t have the qualifications currently, they have the potential to become a loyal customer. As such, they grant the discount, and the client starts exclusively using them.

While this is a very simple example, you can replace the customer with a possible business partner and any other opportunity. Great leaders can inspire employees, while AI takes their jobs away. As such, artificial intelligence is always better used as a supporting tool.

The Future of AI in Business Strategy

While artificial intelligence is already a big part of businesses, it’s constantly evolving as developers aim to make a more general AI.

Emerging Trends and Technologies

Looking at what trends 2025 will bring, we found a few that’ll influence business strategies. Some of the top trends are:

• Purpose-focused model for AI strategies
• Improved digital resource areas
• Embedded cybersecurity powered by AI
• Increased automation of repetitive tasks

However, two that we pay particular attention to are the Person plus AI strategy and the new platform engineering policies. The idea behind the first is that instead of replacing employees, they’ll allow employees to use AI to boost their performance.

With platform engineering practices, machine-learning software and natural language processors will become standard parts of the new website. This will make the new website more effective and tailored to the user, which companies will have to adjust to.

Preparing for an AI-Driven Business Future

AI is here to stay, so you’re only wasting time and resources by fighting against it. Instead, business owners need to consider how AI can benefit their operations and decision-making process. While it’s ultimately beneficial to use, you should still consider the challenges and how it can change the market in the future.

The post The Rise of AI-Powered Decision Making: How Artificial Intelligence is Shaping Business Strategy appeared first on Entrepreneurship Life.