How do the Technologies Underlying the iGaming Industry Work?

The iGaming industry has grown exponentially in the last decade or so, and understanding the advancements and innovations of this sector could be interesting for any entrepreneur. Technological innovations and a keen attention to the user experience are the driving force behind this success, alongside with the heavy usage of AI for personalization and security. Let’s explore each factor of this revolution.

Blockchain technology for security and transparency

The introduction of blockchain technology, which ensures fairness in the game and transparency in financial transactions, has been a great force for the iGaming industry. When playing online, users want to feel safe and protected in any possible way. Blockchain, with its intrinsic immutable, decentralized nature, makes people feel safe when playing with their money. Each transaction is encrypted and immutable, and as protected as possible from fraud and hackers attacks. Additionally, cryptocurrencies like Ethereum or Bitcoin offer another level of protection and a sense of financially risk-free environment. The avoidance of a traditional bank involvement helps building trust between users and gaming platforms.  

Artificial intelligence adding personalization to gameplay

Many industries are discovering the power of artificial intelligence. In the online casino industry, promotions can be customized thanks to artificial intelligence, which analyzes users behavior to offer customized bonuses and launch promotions based on gaming preferences. Users are often faced with a wide range of offers and it could be difficult for them to find the best one, especially when it comes to no deposit bonuses, one of the most coveted offers, as it allows them to entertain themselves without any initial investment. In order to find exclusive no deposit promo codes, it is useful to rely on a comparison site, such as the one linked here, which selects only the most reliable platforms. 

Improved relationship with customers

AI is not only useful for personalization purposes, but it could be used in customer service too. iGaming and many other industries can benefit from an automated and efficient relationship with users via chatbot and natural language processing. Artificial intelligence, especially when linked with machine learning, can analyze and understand customers’ problems, doubts and preferences. Thus human customer service is spared from the most mundane and repetitive tasks and concentrates on more difficult, complex situations. Users will be talking to a chatbot who is extremely good at imitating people and finding quick, efficient solutions for the most common problems. 

Augmented and Virtual Reality (AR and VR) for an immersive gameplay

Technologies like AR and VR are being implemented in a number of different industries, but video games and online casinos are the perfect environment in which they can be explored. They provide a more immersive experience, which users are craving more and more, and compel them to keep playing. They can also be used in other industries though, for instance in retail, tourism or experiential activities. You will find many applications for this technology, which we can predict will be used more and more in other areas of business and retail.

How to apply these technologies to other industries

Even though the technologies we talked about are already being used in the iGaming and online casino area, they could be beneficial for other industries too. Think about the power of AI for personalization and customer relationships: this could be used by any company that wants to gain the trust of its users and increase conversions. The same goes for VR and AR, which can be used in interior decor or fashion in order to let customers “try” the product before buying. Lastly, blockchain and cryptocurrencies can make any financial transaction safer and enhance users’ trust when buying any product or service online. 

The post How do the Technologies Underlying the iGaming Industry Work? appeared first on Entrepreneurship Life.